Monday, October 13, 2008

Don't Forget to Register!!!!

Due to the overwhelming success of the Girls Getaway to Orlando to celebrate National Friendship Day, Casey Wohl is hosting another fabulous getaway Dec. 5-7. For anyone who agonizes over their holiday shopping and needs to de-stress that time of year, this getaway is for you. Join us at the fabulous Gaylord Palms Resort in Orlando as we spend some quality girl time together and conquer your holiday shopping.

This wonderful weekend experience includes:

* A special Girls Getaway room rate starting at $199/night, which includes self-parking and resort fee.
* Exclusive personal shopping experience at Intermix, Orlando’s newest trend-setting boutique. Get great gift ideas and see the top trends of the season while sipping mimosas!
* Shopping perks and savings at the Mall at Millenia and Orlando Premium Outlets
* Tickets to see the unique frozen holiday event - ICE!, with VIP pass.
* Special baking experience with a Gaylord pastry chef – learn how the pros do it.
* Discounts on spa services from the Canyon Ranch SpaClub
* A special VIP cooking and dining experience at Emeril’s Tchoup Chop complete with limo transportation.
* Retail discount card for the shops at the Gaylord Palms Resort
* Complimentary drink ticket at the Gaylord Palms Resort Registration is $259/person and does not include hotel room.

Tuesday, September 30, 2008

Tips For PItching Stories and Press Release Writing

I put together the following information on Pitching/Press Release Writing! Enjoy!

When pitching a story to the media be familiar with the media outlet you are pitching. Your pitch should be about how your story will work for them. Don't do a general pitch ("A story about working mothers.") but suggest the segment the story would be right for, or what makes it right for them.

Effective PR writing must capture the essence of the story in its headline and first paragraph. Answer the Who? What? Where? When? Why? Which? and How? questions here. If a busy editor needs to shorten the piece, this should help ensure that the most important information will make it to print. It's the same with your final paragraph. A good release should survive what editors call 'top and tailing', yet still make sense and communicate the story effectively.

When you e-mail, make your subject line enticing. Using "Hello!" or something else that looks like spam will get it deleted without being read. Start with “For Immediate Release”: then give a short, punchy headline. Also when sending a press release by email be sure to copy and paste the press release in the body of the email. Often attachments will not get opened. It is best for the editor to have the information right in front of him/her when the email is opened. If the reporter needs an attachment make downloadable versions available on your website or offer to send attachments at their request.

Include links in the body of your press release - this makes it easy for readers (and journalists) to access the information quicker. Also, make sure that these links lead to a unique landing page specifically designed for your press release readers - don't just send them to your home page.

When following up on a release questions like "Did you get my news release?" or "Do you know when it will be printed?" will brand you as a pest. Don't follow up with a phone call to see if the media got your release, unless you are absolutely sure that someone will check for you. Most reporters and editors don't have time. If you do follow up, make sure you have a reason to call. Suggest a particular angle to your story, or ask the media people if they need any other information.

Don't take "no" personally. It may be that they have just done a similar story, or they can't fit it in, or it just isn't right for them. If you speak with someone, ask if they can suggest another show or publication where the story might work.
If at first you don't succeed, pitch again. But wait at least a month or two, and come back with a different angle (not exactly the same idea that got turned down).

Monday, September 29, 2008

The BEST Yogurt EVER

Yes it is silly to blog about yogurt...but you have to try this yogurt! It actually makes me happy! The flavors are indescribable, fun and YUMMY! As they IS, "wickedly delicious".

Friday, September 26, 2008

Fashion Week Tampa Bay

My client, Casey Wohl and I have had a blast this week hanging out with the designers at Fashion Week Tampa Bay! From the VIP private party on Wednesday to last night's runway show we felt like the cast of Sex and the City! Of coarse my part was Charlotte the pregnant one!! Fashion Week Tampa Bay is a much needed event for our area! I was amazed at the local talent of which we should ALL be supporting!

Wednesday, September 03, 2008


Okay so I am probably the last person to hear about this site, but I am totally addicted to! With Pandora you can explore music until your heart's content. Just drop the name of one of your favorite songs or artists into Pandora and let the Genome Project go. It will quickly scan its entire world of analyzed music, almost a century of popular recordings - new and old, well known and completely obscure - to find songs with interesting musical similarities to your choice. Then sit back and enjoy as it creates a listening experience full of current and soon-to-be favorite songs for you.You can create as many "stations" as you want. And you can even refine them. If it's not quite right you can tell it so and it will get better for you. Best of's FREE!!!!

Tuesday, August 26, 2008

Posting Delay Explanation!

Sorry for the delay! Things are busy here at Hayes Communications and with the Hayes family in general! I am experimenting to try and find out just how many children I can have and still run my business. With that said...I am pregnant again! Kaine Michael Hayes will bring the child number up to FOUR!!! Six months along now so now you know the reason behind my lack of postings!

There is definitely something to be said for working mothers! Our jobs are so important at home. Raising our children is the MOST important job we will ever do! Although when we love our jobs outside the role of mother...sometimes it is hard to find proper balance. The advice I have is to put family first always, and everything else will fall into place! Also schedule and organize your life. I don't care how many sticky notes, calendar requests, bulletin boards it takes. Do what ever works for you to make sure that you have some sanity left. I actually have created a schedule for everything including a weekly menu, laundry time, work time, time to read my bible, time to spend with the kids, time with my girlfriends, date nights with my husband etc. This helps to keep things somewhat organized while trying to work and keep my family functioning! Keep in mind...plan your schedule at the fist of each week, with children involved in activities, etc. schedules typically change from week to week!

Now I am going to go take my own advice and stay on task!!!!

Friday, May 23, 2008

The Getaway Girl Hosts Exclusive Sex and the City Movie Premiere Experience

Can’t wait for the highly-anticipated Sex and the City movie premiere? Anxious to know what has happened to your favorite New York City girlfriends? Orlando-based author and girls getaway expert Casey Wohl, known as The Getaway Girl™, knows just how important this movie is to many women so she has organized an exclusive Girls Night Out (GNO) to celebrate!

For a limited number of lucky ladies, Wohl has secured a private viewing on opening night, May 30, at the AMC Universal Cineplex’s CityWalk Theater in Orlando (Exit 75B off I-4). Cocktails will be available for purchase at the theater.

Registered participants will:
· Receive a guaranteed seat ON OPENING NIGHT at the 6:15 p.m. show
· Not have to wait in line to purchase tickets (if there are any available)
· Not be disappointed with sold out theaters
· Meet new friends
· Visit with other Sex and the City fans
· Participate in a fabulous networking opportunity
· Be able to purchase and enjoy the Carrie, Samantha, Charlotte, Miranda, or Mr. Big Martinis at the theater.

This exclusive experience is limited and is only available by registering at Tickets are still available for only $15 each (regular admission tickets alone are nearly $10), but seating is limited so register today.

VIP PRE-PARTY: As an extra special bonus, the first 50 women to register will receive a private invitation to The Getaway Girl’s™ Cosmopolitan Cocktail Party at Neiman Marcus Orlando. All compliments of The Getaway Girl™ and Neiman Marcus, guests will be treated to a fantastic Sex and the City pre-party at Neiman Marcus’ fabulous shoe salon where they will view the Cosabella “Sex and the City” Intimate Apparel Line in the City Chic Lounge. Enjoy Cosmopolitans, scrumptious hors d’oeuvres, beauty consultations, party favors, giveaways and more – all exclusively for Casey’s getaway girls. Ladies, be sure to wear your Manola Blahniks. The pre-party will be held from 4:00 p.m. – 5:30 p.m. on Friday, May 30. Neiman Marcus is located at the Mall at Millenia (4200 Conroy Road). This is a private event created especially for The Getaway Girl’s™ audience so don’t wait to register. Visit NOW to reserve your seat and join the fun and excitement.

Wednesday, May 21, 2008

Cathy Hayes and Client Casey Wohl meet Travel Channel's Samantha Brown

What a pleasure it was to spend some time talking with the bubbly and totally adorable Samantha Brown! This travel pro has the best job in the world in my opinion! Hopefully after reading her copy of Casey's book she will take us up on our offer for a fabulous Girl's Getaway!!!!

Monday, April 28, 2008

Little Black Dress Party

The Little Black Dress Party was a great success! We had a wonderful time getting pampered, shopping and dancing! The Girls Getaway Guide was loved by all! Over 300 ladies were in attendance, Larissa with Whiskey North did a fabulous job of coordinating the event.

Wednesday, April 09, 2008

Casey Wohl Provides Tips for the Perfect Mother's Day Getaway!

Okay ladies, just be honest...what we ALL want for Mother's Day is what we have the least of...time to OURSELVES to do what WE want to do!!! An escape from the monotony of every day life...a GETAWAY!!! My client Casey Wohl has provided some awesome tips for planning the perfect Mother's Day feel free to forward this link on to your husbands and children to point them in the right direction for the gift we all want!!!

Wednesday, March 26, 2008

Join the Getaway Girl for an Evening of Pampering!!

Slip into your little black dress and join the Getaway Girl, Casey Wohl, for an evening of pampering!! Whiskey North in Tampa is hosting the Little Black Dress Party, a ladies only event on April 26th from 6PM to 9PM! Enjoy a complimentary gourmet wine tasting and hors d'oeuvres while indulging in spa and salon treats! Guests can also browse the latest fashions from the hippest local boutiques! The first 100 ladies will receive a goodie bag with the best in beauty and door prizes! Admission is FREE with online RSVP at

Door prize raffle to benefit the Humane Society of Tampa Bay

Monday, March 17, 2008

Faces of Breast Cancer Book Signing

I was so blessed to promote award winning photographer Rachel Absher's coffee table book, The Faces of Breast Cancer. Rachel Absher, along with several wonderful woman pictured in The Faces of Breast Cancer will be available for a book signing on Thursday, March 20th from 6pm-9pm at Vintners Cellar Custom Winery in Lakeland, . Vintner's Cellar Custom Winery will give each customer who purchases a book a FREE bottle of wine. Chef Paulie will be providing light hors d'oeuvres. For more on this talented photographer visit

Girls Getaway Guide Happenings!!

Be sure to check out my clients blog at
Casey Wohl is the Queen of "Go".

Saturday, February 16, 2008

Celebrity Meet and Greet

I had the pleasure of assisting with the Women's Conference at First Baptist Church at the Mall where I was fortunate to spend time with Lisa Welchel, who played the part of Blair on the former hit show "The Facts of Life". I also was blessed to spend time with award winning Christian Artist Sara Groves. Sara was awesome and such a sweet spirit! She has won a new fan!!

Tuesday, January 29, 2008

Client Casey Wohl Travels to New York City For Media Interviews

My Client, author Casey Wohl and I traveled to New York City in December for two media interviews for her book, Girls Getaway Guide to Orlando-Leave Your Baggage at Home. I had a great time with the Getaway Girl herself! After showing me all of the hot spots and touring the city for the weekend, our first interview was at Better TV. The second interview was with Debbie Nigro of the First Wives World Network, filmed at the bottom of the Empire State building in the Heartland Brewery. A successful trip for Casey and for Hayes Communications!

Monday, January 28, 2008

Connect Campaign

So is it Okay to catch up on my posting all in one day??? Ha Ha! I recently worked on a campaign for our church to increase attendance in Sunday morning bible studies. Finding that there was some what of a stigma attached to the name, "Sunday School", we came up with a new campaign to attract members of the church that were visiting Sunday morning service and then heading home without attending a bible study. I recommended that we rename "Sunday School" Connect Groups, and the Connect Campaign was born. We found after some random interviewing that many people felt intimidated visiting a Sunday School class for fear that they would not have enough knowledge or be put on the spot. The church wanted to communicate that the purpose for bible study is not only to increase your knowledge and grow closer to Christ, but to Connect with other believers and form valuable friendships! We decided we needed a superhero to enforce the importance of being involved in a connect group and Connect Man was born! We recorded a series of commercials featuring Connect Man to be played during Sunday worship services . After a few weeks of running these commercials we held a Connect Fest where all of the Connect Groups set up displays and were available for visitors to come by and find out about each group and what their focus was. The results of the campaign were fantastic and Sunday morning bible study attendance increased by large numbers! To see more about Connect visit