Monday, January 28, 2008
So is it Okay to catch up on my posting all in one day??? Ha Ha! I recently worked on a campaign for our church to increase attendance in Sunday morning bible studies. Finding that there was some what of a stigma attached to the name, "Sunday School", we came up with a new campaign to attract members of the church that were visiting Sunday morning service and then heading home without attending a bible study. I recommended that we rename "Sunday School" Connect Groups, and the Connect Campaign was born. We found after some random interviewing that many people felt intimidated visiting a Sunday School class for fear that they would not have enough knowledge or be put on the spot. The church wanted to communicate that the purpose for bible study is not only to increase your knowledge and grow closer to Christ, but to Connect with other believers and form valuable friendships! We decided we needed a superhero to enforce the importance of being involved in a connect group and Connect Man was born! We recorded a series of commercials featuring Connect Man to be played during Sunday worship services . After a few weeks of running these commercials we held a Connect Fest where all of the Connect Groups set up displays and were available for visitors to come by and find out about each group and what their focus was. The results of the campaign were fantastic and Sunday morning bible study attendance increased by large numbers! To see more about Connect visit www.churchatthemall.com.